Deeply understanding why you’re no longer in the consideration set among shoppers who were once your customers is key to preventing further attrition and developing a strategy for winning consumers back.
By analyzing one-on-one conversations at scale, we identify and quantify specific opportunities to help overcome pain points, challenges and barriers, and provide recommendations for how these need to be effectively communicated to consumers.
Quester’s Lapsed Buyer framework:
Deep dives into the language and experiences of past shoppers to identify the specific circumstances that caused them to lapse
- Identifies key competitors’ strengths
- Identify opportunities, including key messaging, to bring shoppers back and prevent further attrition