Consumer journey mapping provides a complex overview of the paths consumers take to purchase a company’s product or service. Oftentimes these foundational studies identify key points of influence, but additional deep dives are needed to build a strategy of how to influence within the moment.
Quester’s framework specializes in a behavioral reconstruction of the key influential points to provide the insights needed to develop an execution strategy.
Quester’s path-to-purchase can include:
Qual-Quant behavioral reconstruction at scale
- Accurate sampling that identifies consumers based on purchase data
- In-store or post-shopping mobile intercepts
- In-store eye-tracking and qualitative exit interviews