An immense amount of effort is invested in launching a new product or service. The ultimate performance metric is sales or new subscribers, and this data is also complemented by social media and advertising effectiveness.
The real challenge is understanding:
Why did consumers purchase? What were the ultimate drivers?
- What is their level of satisfaction with these purchase drivers?
- What “jobs” did they hire the product or service for?
- Was the purchase or subscription a replacement, new to the category, or a complement?
- What surprises did they have with the product or service that is driving delight?
Panels that validate purchases often limit the number of questions that can be asked of consumers. These companies or brands who have access to behavioral data are limited in their ability to uncover the “whys” at-scale, which is where Quester can deliver.