Enter your name and email address to view the Kellogg’s Distinctive Attribute Case Study Webinar.
Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about “100% real cheese.” While the existing campaign had been running successfully for an impressive 11 years, nearly all their competitors had followed suit with the same claim. The challenging objective required Kellogg’s to think outside of the box and turn to an innovative methodology to deeply understand the heart and mindset of the consumer.
During this webinar you will learn how insights and strategies led to:
- Identification of unique attributes, benefits and emotions
- Development of a campaign that delivered immediate and significant ROI