Path to Purchase

Guided by the principles of cognitive theory, Quester’s Path-to-Purchase research design “organizes” the non-linear paths that consumers sometimes take before they make a decision. The multi-phase, “quali-quant design” we use deconstructs the behavior of hundreds or thousands of people at a time. Our linguistic and statistical analysis provides action-steps for influencing consumer behavior when it matters most – the point of decision.

Phase I

  • Category examination
  • Band and occasion associations
  • Brand activation barriers
  • Unmet needs/value-add run

Phase II

  • Granular level need state evaluation
  • Rationale for initial consideration set
  • Mapping triggers, influences and impact on need state
  • Quantitative Segmentation

Take your brand to the next level