A researcher once said: “90% of the output of market research could have been predicted without actually doing the project…We have to get to that last 10% – where the insight truly lives.”
We bring that last 10% to light by engaging in conversation. We integrate close-ended questions and moderated open-ended questions into every study, every design, and for every person. That means you’ll get the complete story, the total package. You’ll get that from hundreds of people at a time. It’s both completely personal, but also representative of a larger group.
Quester is built on the promise of the exposing the little nuances that make a difference, that make it possible for you, as a researcher, to influence behavior in the marketplace.
Get to know us. We’re a little quirky, a lot of fun, and serious about making a difference.