So, why Quester’s concept research?

Whether it’s building, deconstructing, or screening concepts, Quester’s unique ability to seamlessly integrate qualitative and quantitative designs brings granularity and depth to research.

For you, that means knowing exactly what needs to be done to make your advertising a success.

Concept Development

A three-phase approach leveraged to build a concept from the ground up, and then test.


Concept Deconstruction

Used to optimize an existing concepts. Best when there are only 1-2 concepts.


Concept Screening

Used to select the best concept of several options (5-10).


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Quester Concept Research

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