Concept Deconstruction is best leveraged to optimize one or two existing or developed concepts. The deconstruction allows hundreds of people from your target audience to react to the overall concept and then provide qualitative reasoning to specific areas of interest. You’ll know exactly the areas in which your target is loving or struggling and why.

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  • Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

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