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The importance of innovation research and going beyond consumer profiling, through a mixed methodology.

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Latest Posts

Written by Brett Townsend | July 10, 2024July 10, 2024 | Development, Fun, Methodology, Random MusingsInnovation
Innovation Advice You Can Actually Use…
A conversation between Brett Townsend and Gwen Ishmael

How many articles and presentations have been offered about how to do…
Read More �Innovation Advice You Can Actually Use Today�
Written by Andrea Joss | July 10, 2024July 10, 2024 | Methodology, Random Musings#consumerempathy
Validating Empathy
By Ilene Lanin-Kettering & Andrea Joss
One of our defining principles at Quester is our deep belief in radical consumer…
Read More �Validating Empathy�
Written by Joy Boggio | July 10, 2024July 10, 2024 | Social Narratives#peanutbutter, Trends
Peanut Butter: Rising From the Ashes…
Did you ever hear the phrase “what’s old is new again”? It points out that sometimes new innovations and ideas are simply reformatted or at…
Read More �Peanut Butter: Rising From the Ashes Like a Phoenix�

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