In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media,…

We recently ran across an article in Forbes – How “Jobs To Be Done’ Is A Concept Being Debased.

And we couldn’t agree…

Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer…

This post summarizes the presentation that Courtney Minor and Tim Hoskins gave at the 2019 Brooklyn Quirk’s Event.

Gap is an American…