Written by Quester | July 6, 2023 | Market Research, Methodology#jobstobedone, #JTBDThese Berries Spoke To MeBy Alice Gold, SVP Client StrategyIt’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF, but that’s exactly what just happened to me. This package stopped…Read More These Berries Spoke To Me
Written by Joy Boggio | June 21, 2022 | Market ResearchCelebrity Controversies and Attention SpanThe adage goes, “There is no such thing as bad publicity.” Over the past eight months, we have had plenty of celebrities who have tested this…Read More Celebrity Controversies and Attention Span
Written by Joy Boggio | April 25, 2022April 27, 2022 | Market ResearchAdopting Adaptogens: Consumers look to add flavor…It isn’t bold to say that the recent pandemic has ushered in more negative changes than positive ones. One area, however, that is benefiting…Read More Adopting Adaptogens: Consumers look to add flavor and health benefits
Written by Patrick Arminio | April 7, 2022March 13, 2024 | Market ResearchThe Mandela Effect – and What It Means for…I have always enjoyed writing. Writing has always been a safe outlet for my thoughts and creativity. It was in high school that I found enjoyment…Read More The Mandela Effect – and What It Means for Brands
Written by Patrick Arminio, Joy Boggio | February 18, 2022February 21, 2022 | Market ResearchAmazon Prime Price Hike – Why a Social…As a narratives company, Quester is often looking at multiple sources to understand the full picture of underlying narratives. One of the areas…Read More Amazon Prime Price Hike – Why a Social Narrative Analysis Predicts It Won’t Impact Membership
Written by Patrick Arminio | January 31, 2022 | Market ResearchThe Memorability and Importance of StoriesStories have been around since early humanity. Some of the earliest stories were captured as cave drawings dating back 30,000 years. And while we…Read More The Memorability and Importance of Stories
Written by Quester | January 11, 2022January 12, 2022 | Announcements, In the Media, Market ResearchQuester Hires Joy Boggio to Lead Social Narrative…We’re excited to announce the extension of our award-winning insights department to include Social Narratives and the hiring of industry…Read More Quester Hires Joy Boggio to Lead Social Narrative Capabilities
