Written by Brett Townsend | July 10, 2024July 10, 2024 | Development, Fun, Methodology, Random MusingsInnovationInnovation Advice You Can Actually Use TodayA conversation between Brett Townsend and Gwen Ishmael How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…Read More “Innovation Advice You Can Actually Use Today”
Written by Andrea Joss | July 10, 2024July 10, 2024 | Methodology, Random Musings#consumerempathyValidating EmpathyBy Ilene Lanin-Kettering & Andrea JossOne of our defining principles at Quester is our deep belief in radical consumer…Read More “Validating Empathy”
Written by Brett Townsend | July 10, 2024July 10, 2024 | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathyFlipping the Mindset of a Massive Brand FailureNo, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…Read More “Flipping the Mindset of a Massive Brand Failure”
Written by Quester | November 20, 2017November 20, 2017 | Random MusingsOur Thoughts at ThanksgivingWe love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s…Read More “Our Thoughts at Thanksgiving”
Written by Lisa Baker | September 20, 2017September 20, 2017 | Random MusingsLessons learned from my brother and nine months…My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much…Read More “Lessons learned from my brother and nine months at Quester”
Written by Garrett McGuire | December 4, 2014 | Random MusingsBack to the Future: Qual at Scale… 30 Years…Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in…Read More “Back to the Future: Qual at Scale… 30 Years in the Making”
Written by Garrett McGuire | October 2, 2014October 12, 2016 | Random MusingsWhy Curious George Deserves a Job in Marketing….content section.post-section img { float: right; } As I sit in an oversized beige glider with my…Read More “Why Curious George Deserves a Job in Marketing Research”
