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Written by Quester | January 4, 2018January 4, 2018 | Market Research, Methodology, Mobile, Online Qualitative

Traditional Open Ends: Say Goodbye to the…

The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research today. Suggestions included cargo pants, the Walkman, floppy disks and…

Read More “Traditional Open Ends: Say Goodbye to the Dinosaur of Market Research”
Written by Brady Bogue | June 3, 2014 | Market Research, Online Qualitative

Defining My Midwestern Identity: Who Am I?

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest…

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Written by Garrett McGuire | December 18, 2013 | Market Research, Methodology, Online Qualitative, Technology

Advancements in interviewing technologies:…

I should admit my relationship with quantitative research: It’s complicated. As a corporate researcher, I liked how quickly quantitative…

Read More “Advancements in interviewing technologies: Bringing confidence to qualitative”
Written by Jereme Thomas | August 3, 2013October 12, 2016 | Announcements, Development, Online Qualitative, Technology

New ITB Themes Released

We recently released two new themes for our ITB™ (Interactive Text Box). For those who are not familiar with Quester’s ITB, think of a…

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Written by Nichole Clinkinbeard | February 27, 2012 | Market Research, Methodology, Online QualitativeOnline Qualitative

Sharing Quester’s Approach with MBA Candidates…

Quester was honored to have been invited to present to the Marketing Academy students at the University of Iowa’s Henry B. Tippie School of…

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Written by Andrea Joss | February 21, 2012 | Market Research, Methodology, Online Qualitative2012, Gamification, Linguistic Analysis, Mobile Research, Neuroscience, Qualitative Research, Sentiment Analysis, Social Media, Text Analytics, Trends

Sentiment Analysis … So What?

In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs,…

Read More “Sentiment Analysis … So What?”
Written by Andrea Joss | November 7, 2011 | Methodology, Online QualitativeBrand Identity, Brand Name, Open Ends, Probing, Qualitative Research

The Value of Personality Open Ends

Shakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…

Read More “The Value of Personality Open Ends”
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