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Written by Patrick Arminio | July 15, 2021 | Market Research

A True Linguistic Analysis

Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much more. In the Insights Industry, the focus on the way people phrase…

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Written by Quester | May 18, 2021 | Fun, Market Research

Take 5 with Bryan Conway and Nichole Clinkinbeard

Bryan Conway, Research Director

What is your favorite thing about being a research director?

I love that I am involved in all…

Read More “Take 5 with Bryan Conway and Nichole Clinkinbeard”
Written by Andrea Joss | May 7, 2021May 10, 2021 | Market Research

Diagnosing Digital Anxiety: How COVID-19 is…

One of the trademarks of the Quester experience is that we’re really good at communication – we have employees across the country, and we…

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Written by Quester | April 7, 2021 | Fun, Market Research

Take 5 with Andrea Joss and Ilene Lanin-Kettering

Andrea Joss, Senior Vice President of Research 1) What do you see as the most important skillset researchers will need to have in the future?…

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Written by Patrick Arminio | April 7, 2021 | Market Research

4 Key Roles Market Research Plays in the…

When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations…

Read More “4 Key Roles Market Research Plays in the Innovation Process”
Written by Patrick Arminio | January 19, 2021 | Market Research

4 Ways the Insights Industry Needs to Evolve in…

2020 has come and gone. Good riddance. There is no need for us to recap how challenging the year was. However, as crazy as 2020 turned out to be,…

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Written by Patrick Arminio | November 20, 2020November 20, 2020 | Market Research

Theo Epstein’s Pivot: Big Data and Soul

Theo Epstein is leaving the Cubs! The man who took the Cubs from Loveable Losers to breaking the curse of the Billy Goat and earning the Cubs…

Read More “Theo Epstein’s Pivot: Big Data and Soul”

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