At Quester, consumer stories have always been the foundation of the strategies and insights we develop for clients. Recently, one of our friends in the industry, Susan Fader, recommended Narrative Economics by Robert…

Written by Allen Broome, Team Leader Client Insights, Edward Jones

I’ve spent 30 years in market research. And yes, I know 30 years is a…

Language is one of the most powerful tools we have as human beings. It gives us the power to express our hopes, thoughts, fears, opinions and much…

One of the trademarks of the Quester experience is that we’re really good at communication – we have employees across the country, and we…

When people think about innovation, generation-changing inventions like the car, the iPhone, and Tesla generally come to mind. These innovations…