There aren’t too many occasions when repeating a study is worth the cost, but when Nike chose to feature Colin Kaepernick in an ad campaign one week after we completed an AI-moderated qual-plus-quant study asking…

Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey’s, and Tim Hoskins, President at…

This article originally appeared on the Quester blog.

Successful businesses usually have one thing in common. Every employee is obsessed…

We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in…

Love them or leave them, product parties — both in-person and online — are here to stay.

Invitations from family, friends and…