We are pleased to congratulate Mahatma Rice on receiving a Silver award in the Multicultural Category from the Advertising Research Foundation. As one of their strategic research partners, the team at Quester was…

A lot has changed since we reviewed the podcast landscape last year. A few podcasts have disappeared and a number of excellent new ones have been…

What does the post-COVID-19 normal look like for consumers?

How do businesses plan for what comes after COVID-19?

How does your…

In 2019, we conducted a landmark project in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Gen Y…

Clorox has long leveraged the “Jobs to Be Done” framework to feed its innovation pipeline. For its newly acquired Nutranext business,…

In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z,…

We recently ran across an article in Forbes – How “Jobs To Be Done’ Is A Concept Being Debased.

And we couldn’t agree…