Since we were founded in the 1970s, Quester has prided itself on being a trailblazer in uncovering consumer stories. We developed linguistic analysis tools to efficiently identify core themes within large unstructured data sets along with the industry’s first artificial intelligence-driven moderator. We pioneered quantitative analytic techniques on large-scale qualitative data.
And now we are excited to announce our new frontier – combining Social Narratives (listening) data with AI-moderated qualitative data to enable robust qualitative breadth and depth, across a variety of contexts and perspectives. Our teams, in partnership with our trusted clients, have leveraged this approach to:
- Explore unknown or emerging areas of interest
- Uncover the “why” behind insights identified from tracking or behavioral data
- Contextualize current and emerging trends
- Inform a strategic quantitative study
- Identify drivers and barriers to brands and categories
- Explore segmented groups “in the wild” based on linguistic cues
The new frontier has been designed to deliver seamlessly integrated stories at scale, with time and cost efficiency. Click here to learn more about the product, the average timeline, and the price per project/credit. Click here to access our case study on Gen Z and their view on finances.
