Quester joins forces with SoapBoxSample to go Beneath the Trend

If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with SoapBoxSample to launch Beneath the Trend — a quick monthly deep-dive into timely topics and trends. Every month, we’ll explore behaviors and feelings about a topic, and share the findings with clients and friends via email and on social media.

In February, we looked at how people (mostly men) really feel about football ending, and how they anticipate filling their schedules now that the season’s over. Check out the insights here.

Here’s what’s coming your way in April and May:

  • The Social Selling Boom: Is it peer pressure, product quality or something else?
  • Online Shopping: What drives impulse purchases?

We hope you enjoy Beneath the Trend. If there’s a trend or topic you’re curious about send us an email. We’d love to hear your suggestions for future research!


  • Quester

    Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

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