Written by Brett Townsend | August 22, 2023 | In the Media, Social Narratives Chapter 6 – Two Strikes And A Near Miss You can check out the other chapters of the series at https://www.quester.com/blog/ You have no doubt seen plenty of news articles and debates this summer about the ongoing strikes of both the actors’… Read More “Chapter 6 – Two Strikes And A Near Miss”
Written by Quester | July 6, 2023 | Market Research, Methodology#jobstobedone, #JTBD These Berries Spoke To Me By Alice Gold, SVP Client Strategy It’s not often when the routinized hum-drum of grocery shopping gets interrupted with a gleeful WTF,… Read More “These Berries Spoke To Me”
Written by Brett Townsend | June 26, 2023 | Social Narratives Chapter 5 – Out Of Nowhere Viral TV Hits You can check out the other chapters of the series at https://www.quester.com/blog/ What is it about certain TV shows that just capture us?… Read More “Chapter 5 – Out Of Nowhere Viral TV Hits”
Written by Brett Townsend | May 25, 2023May 25, 2023 | Social Narratives Chapter 4 – A Nice Day For A Dry Wedding You can check out the other chapters of the series at https://www.quester.com/blog/ Did you know there is a growing trend… Read More “Chapter 4 – A Nice Day For A Dry Wedding”
Written by Brett Townsend | May 3, 2023May 10, 2023 | Social Narratives Chapter 3 – Celebrities, Influencers and… You can check out the other chapters of the series at https://www.quester.com/blog/ Welcome to this edition of “Assume and Doom” where… Read More “Chapter 3 – Celebrities, Influencers and Marketing Pushback”
Written by Brett Townsend | April 12, 2023April 12, 2023 | Social Narratives Assume and Doom: Chapter 2 – Inflationary… Welcome to this edition of “Assume and Doom” where we continue to explore inflationary purchase behavior. What we found might surprise… Read More “Assume and Doom: Chapter 2 – Inflationary Purchase Behavior”
Written by Brett Townsend | March 16, 2023March 16, 2023 | Social Narratives Assume and Doom: Chapter 1 – Sustainability and… Welcome to Quester’s new series “Assume and Doom,” where we present some prevalent assumptions, then bring clarity to them using our… Read More “Assume and Doom: Chapter 1 – Sustainability and Organic Food Behavior During Inflation”