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Introduction to a Greenbook webinar with Martin Moore, Consumer Insights, Innovation at Hershey’s, and Tim Hoskins, President at Quester.

In this webinar, we demonstrated how product innovation is a…

This article originally appeared on the Quester blog.

Successful businesses usually have one thing in common. Every employee is obsessed…

We’ve all made an impulse purchase at one time or the other, buying a bag of chips we didn’t really need, a pair of shoes that weren’t in…

Love them or leave them, product parties — both in-person and online — are here to stay.

Invitations from family, friends and…