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In 2019, we conducted a landmark generational study in conjunction with 747 Insights and Collaborata to gain a better understanding of Gen Z, Millennials, Gen X, and Boomers in the USA. Aided by technology, media,…

We recently ran across an article in Forbes – How “Jobs To Be Done’ Is A Concept Being Debased.

And we couldn’t agree…

Though podcasts have been around for more than a decade, you can see in Google Trends that they really took off in 2014. Naturally, the customer…