Written by Andrea Joss | February 21, 2012 | Market Research, Methodology, Online Qualitative2012, Gamification, Linguistic Analysis, Mobile Research, Neuroscience, Qualitative Research, Sentiment Analysis, Social Media, Text Analytics, TrendsSentiment Analysis … So What?In early January, Next Generation Market Research lead Tom H.C. Anderson shared over 70 predictions for 2012 from clients, Research company CEOs, text analytics providers, and recruiters. I’m always interested in…Read More “Sentiment Analysis … So What?”
Written by Andrea Joss | November 7, 2011 | Methodology, Online QualitativeBrand Identity, Brand Name, Open Ends, Probing, Qualitative ResearchThe Value of Personality Open EndsShakespeare once wrote “What is in a name?” If we had to answer him, we’d tell him “if it’s a brand name, it’s…Read More “The Value of Personality Open Ends”
Written by Andrea Joss | October 11, 2011 | Development, MethodologyQualitative Research, Quantitative Research, Survey StructureWe are like BASFBASF, or Badische Anilin-und Soda-Fabrik, uses the tagline: “At BASF, we don’t make a lot of the products you buy. We make a lot of the…Read More “We are like BASF”
