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By Brady Bogue - July 02,2014. Posted in: Random Musings

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient … highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere.” Read more…

By Brady Bogue - June 03,2014. Posted in: Market Research, Online Qualitative

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest of the world beyond our borders, home is where The Heartland is. Naturally I was intrigued when I saw the post “What States Are in the Midwest?” on FiveThirtyEight.com. The author, Walt Hickey, is a New Yorker who always considered anything west of Philadelphia as the Midwest. He wanted to see what those who self-identify as “Midwestern” thought about the borders of the Midwest. Read more…

By Andrea Joss - May 27,2014. Posted in: Market Research, Methodology

I love being married. I really do. My husband is a genuinely good person – a funny guy, a great father, a responsible provider – he takes and applies his accountant view of life to the pragmatic management of our family and lives. As his “gray area,” more emotionally oriented counterpart, we balance each other nicely, we love each other deeply, and I feel like we’ve built our partnership into a solid foundation for our family. Read more…

By Alexander Parrish - May 22,2014. Posted in: Market Research, Methodology

Earlier I wrote a post about being the “Best Husband Ever” but in reality, my wife is one of, if not the best (superlative intended) thing, to have come into my life. When I’m with her, I’m happy. So when I was answering a quiz the other day to see if money truly made me happy or not, I shouldn’t have been surprised that time and experiences with my wife trumps having more money than Warren Buffet. Read more…

By Emily Schuttlefield - May 20,2014. Posted in: Market Research, Methodology

We all will spend a majority of our lives trying to achieve and pursue happiness. We also know that the choices we make can affect how we feel about ourselves and our lives. But how do we define it? Is it something we can measure or quantify? Is it the actions we take on the trip to a better life or the feeling once we’ve arrived at our destination? Does it really make us feel like a room without a roof? Read more…