Blog

By Garrett McGuire - December 04,2014. Posted in: Random Musings

Quester was founded by a Drake University professor who studied the rhetoric of language. Dr. Charles Cleveland opened the doors to Quester in 1973, conducting one-on-one interviews either face-to-face or over the phone. Even before 1973 legend has it that Cleveland, sitting in his dorm room, would tell people about how computers would someday interview people for the sake of research. It would make qualitative more reliable, faster, and less expensive. Read more…

Quester wins the 2014 EXPLOR Award at the TMRE in Boca Raton
By Andrea Joss - October 21,2014. Posted in: Announcement, Events, Market Research

We were very honored and humbled, at Quester, to have won one of the industry’s most prestigious awards. The EXPLOR award isn’t just about new technology and new methods in research, it’s about the application of these new ideas and how they translate to actually making a difference in the marketplace. We’re most honored for this award because we’re grounded in the fact that our job, as marketing researchers, is to ultimately help companies drive business by driving behavior. That comes from understanding consumers at an intimate level, and that’s why we’re here. Read more…

By Garrett McGuire - October 02,2014. Posted in: Random Musings

As I sit in an oversized beige glider with my was-screaming-like-defcon2-is-now-drifting-to-sleep baby in my arms, I read and re-read the story of Curious George’s fishing adventure to my 8-month old son, Coen. He is not old enough to understand the story, but he listens intently, hits the pages of the book with purpose, and closes it shut when he’s done listening. In this case, he gets bored by my mono-toned whisper and falls into a slumber. Read more…

By Brady Bogue - July 02,2014. Posted in: Random Musings

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient … highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere.” Read more…

By Brady Bogue - June 03,2014. Posted in: Market Research, Online Qualitative

Living in Iowa all my life, I strongly identify myself as a Midwesterner. While I love to travel and see other parts of the country and the rest of the world beyond our borders, home is where The Heartland is. Naturally I was intrigued when I saw the post “What States Are in the Midwest?” on FiveThirtyEight.com. The author, Walt Hickey, is a New Yorker who always considered anything west of Philadelphia as the Midwest. He wanted to see what those who self-identify as “Midwestern” thought about the borders of the Midwest. Read more…