Quester Welcomes Gwen Ishmael as Strategic Innovation Advisor

(DES MOINES, IA)  Strategy and Insights agency, Quester, has announced a consulting partnership with Gwen Ishmael as its Strategic Innovation Advisor. Gwen will leverage her extensive knowledge of innovation processes to assist Quester in further developing scalable, repeatable approaches that produce breakthrough products and services for its clients.

As Quester president Tim Hoskins explains, “Quester is a pioneer and leader in uncovering new territories for innovation through our proprietary Jobs to be Done framework. Gwen bolsters our capability to continue to help clients develop their innovation pipelines through a proven human-centric approach.”

Gwen has spent her career leading new product development efforts at international Fortune 500 companies and startups. She is a co-author of an Amazon best-seller, A Guide to Open Innovation and Crowdsourcing, and co-founder of #Innochat. Her articles have appeared in Forbes and Bloomberg Businessweek. 

“It’s my privilege to support Quester in extending its unique Jobs approach into innovation activation,” says Gwen, “and I couldn’t be more excited to join them on this journey.”

About Quester

Quester is a growth-driven agency that harnesses the power of people, purpose, and passion to create dynamic narratives for bold, breakthrough strategy. Quester specializes in innovation, brand strategy, and consumer experience by connecting trailblazing clients to stories and narratives grounded in radical consumer empathy.


  • Brett Townsend

    As SVP of Strategy, Brett is future-focused by offering clients consulting about Brand and Innovation Strategy, always focused on building muscular brands and organic growth.

    Brett is always quick to drop a movie or TV quote, a historical anecdote, or music lyrics to any situation. He’s happy to give you travel or eating tips to many domestic and global destinations, as well as advice on being a girl dad.

    As a client of Quester for over 10 years before joining the team, Brett’s favorite thing about Quester is our desire to never settle, we’re always looking for better ways to solve problems, and to offer our clients the art and science that tells story behind the story—because human behavior is rarely linear and can’t be explained with data points.

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