Written by Quester | June 6, 2018June 7, 2018 | Market ResearchParties with a Purpose: The 3 Hooks of Social…Love them or leave them, product parties — both in-person and online — are here to stay.Invitations from family, friends and acquaintances to check out the latest-and-greatest items will keep pouring into…Read More “Parties with a Purpose: The 3 Hooks of Social Selling”
Written by Quester | May 11, 2018May 11, 2018 | Announcements, Development, Market Research, MethodologyQuester Forms New Strategic Partnership for…Quester and Denver-based Intengo have entered into a joint partnership to offer a new and innovative way to develop and test ideas, concepts and…Read More “Quester Forms New Strategic Partnership for Concept Development and Testing”
Written by Quester | March 8, 2018 | Announcements, Development, Market Research, MethodologyQuester joins forces with SoapBoxSample to go…If you’re like us, you’re obsessively curious about interesting trends and what makes people tick! That’s why Quester has joined forces with…Read More “Quester joins forces with SoapBoxSample to go Beneath the Trend”
Written by Quester | January 4, 2018January 4, 2018 | Market Research, Methodology, Mobile, Online QualitativeTraditional Open Ends: Say Goodbye to the…The Quester Client Services team recently had fun debating the best analogy to describe the role traditional open ends play in market research…Read More “Traditional Open Ends: Say Goodbye to the Dinosaur of Market Research”
Written by Quester | November 29, 2017November 29, 2017 | Market Research5 Essentials of InnovationThe failure rate of new products is commonly estimated to be between 80 and 90 percent. While the actual figure is a topic of debate and varies…Read More “5 Essentials of Innovation”
Written by Quester | November 20, 2017November 20, 2017 | Random MusingsOur Thoughts at ThanksgivingWe love to ask people questions. In the spirit of Thanksgiving, we asked staff members to tell us what they’re grateful for at Quester. Here’s…Read More “Our Thoughts at Thanksgiving”
Written by Lisa Baker | September 20, 2017September 20, 2017 | Random MusingsLessons learned from my brother and nine months…My brother is a kind, smart and successful guy but a man of few words; having a conversation with him is tough. Rarely does he offer up much…Read More “Lessons learned from my brother and nine months at Quester”